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The THC Classic

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I’m still getting used to the idea of marijuana business trips. The business trip part is simple enough because I did that for over a decade—I got used to the slacks and nice shirts, the hotels and continental breakfasts, the company bar tabs and small talk. And when you think about it, nothing should change if you throw marijuana into the mix because legalized marijuana has created a business that’s just as legitimate as all the others, but it’s still weird. Thus far, I’ve been on four business trips for our marijuana company, and I’m planning my fifth. I grab my business cards and my laptop and my nice shirts just like I used to, and I travel around selling commodities to business owners just like I used to. And it was all getting workaday just like it used to be, starting to feel normal, but during the last week of March, I went on a business trip that would remind me of just how odd this whole thing really is.

Long story short, we decided to enter a few products from our Greenery Hash Factory in The THC Classic that’s put on annually by Rooster Magazine. We’d never entered a competition like this one before because we thought going up against the big guys might be tilting at windmills; some of those companies operate chains of dispensaries and concentrate production facilities that’ve been open since the beginning. So, when we got the call that we’d need to show up to accept our awards, it seemed a bit surreal. But we shifted schedules here in the shop so the Hash Factory could go as a team, we grabbed our business cards and laptops, and we hit the road for Denver.

We checked into our hotel and grabbed a bite to eat. We called an Uber and headed down to the Temple Nightclub, where the award ceremony would be held. Our Uber driver was from Morocco, which we took to be a good sign because one of our contest entries was our Moroccan Hash, but we still didn’t know what to expect. When we showed up, the scene was exactly what you’d expect at a nightclub: there were red ropes and a line, there were irritable bouncers and flashing lights, and there were party girls dressed in grass skirts and coconut braziers who were obviously paid to be there. We waited in line, endured the pat-down, and then walked into a thumping nightclub that was packed with 1,000 people who worked in the cannabis industry. It was crazy.

Cheech Marin (from Cheech and Chong) was rumored to be somewhere in the crowd, but I never saw the guy, but two of my team members got a picture with Afroman who ended up playing a concert to close out the night. A little later, the award ceremony started, with speeches and applause exactly like you’d expect, and we ended up taking home two trophies, one for our Caviar, and one for our Lebanese Hash. Isn’t that insane? Not that long ago, we’d be locked up for making hash and distributing it across Colorado, but now, we get to walk onto a stage, shake hands with the guy holding a microphone, and then hold our trophies high as a crowd of 1,000 marijuana professionals cheer our accomplishment. It was one hell of a day.

To back up a bit, “caviar” is marijuana flower that has been coated in hash oil and kief, and Lebanese Hash is an old-school concentrate that’s made from pressed kief, just like the stuff that was smuggled into the States way-back-when. And I’m not just talking about this stuff because of the two new trophies that are sitting in our Durango dispensary; you can also buy our hash, and if you’re in Durango, you’ll need to come to us because we’re the only people in town selling it. Just be prepared to hear us call our hash “award-winning,” because we now have a couple trophies to prove that we really are Your Best Buds!

hash,

Caviar Marijuana

Infused Flower, Marijuana, Caviar, Marijuana Caviar, Moonrocks, Marijuana Moonrocks, Hash, Hash Factory The Greenery Hash Factory

People get pretty pretentious when it comes to fish eggs. Think about it: the only true “caviar” comes from the critically endangered beluga sturgeon—a monstrous fish that swam alongside dinosaurs—and it sells for $290 an ounce. It’s salty and black and usually enjoyed by people who wear suits and snobby expressions, like James Bond. I’ve only eaten it a couple times, and I didn’t understand the hype; it didn’t taste any better than the fish eggs you get at sushi restaurants for a fraction of the price. But that sushi stuff is just called “roe,” and to some people, that matters, I guess. And to these people, it’s annoying when the rest of us refer to garden-variety roe as “caviar,” but really, we only do so because it’s a crap-ton easier than saying “salt-cured fish eggs that come from a species outside the acipenseridae family of fish.” Know what I mean?

And in a way, it’s ironic, because just as “caviar” has become a blanket-term for fish eggs, so too has it become a blanket-term for infused cannabis flower. But then again, people get pretty pretentious when it comes to pot as well. Technically, the only true caviar marijuana is made by soaking a bud of Grape God in Grape Rhino hash oil, and then coating it with Grape Rhino kief. If a different flower, oil, or kief is used, the end product is just an unnamed variety of “infused flower.” But the confusion doesn’t stop there: instead of “caviar,” some people (usually from the west coast) use the term “moon rocks,” or they think that moon rocks are buds coated with cannabis wax. But that’s not accurate either—true moon rocks are made by soaking buds of Girl Scout Cookies in an oil made from the same strain, before coating it in more GSC kief. So, thanks to all the vagaries and confusion, the three terms have become somewhat synonymous, and frankly, here at The Greenery, we don’t have a problem with that: “moon rocks” is just the Californian way of saying “caviar,” which is just the Coloradan way of saying “infused flower.” At the end of the day, none of it matters because caviar marijuana is ludicrously awesome and it gets you high as hell, so who cares what it’s called?

Anyway, at The Greenery, we’ve always sold caviar, and our customers love it so much that we’ve started making it ourselves. For our first batch, we used Dark Star flower from our own grow, but instead of dipping it in hash oil that’d been thinned with alcohol like most places use, we painstakingly painted each bud (yes, with an actual paintbrush) with pure hash oil that’s just as thick and golden as the gooey-goodness in Winnie the Pooh’s honeypot. And then we battered each sticky bud in our own kief, just like fried chicken, before letting it dry. The result was wonderful: our caviar came in at over 55% THC, which is mind-blowing, but the best part was the texture. Most caviar is oversaturated with oil, and when you try to grind it, it clogs up your grinder and makes a hot mess. But our caviar crumbles perfectly and it’s easy to handle or roll into joints: it’s the perfect trifecta of potency, and just a little bit goes a long way. The high is quick and potent, the flavor is rich and decadent, and the best part is that you don’t need to be James Bond to afford it: before tax, our caviar sells for only $25 per gram, or $20 for a one-gram, pre-rolled joint, and we always have plenty in stock.

So please, come into our dispensary at 208 Parker Avenue and come see this stuff. Come ask one of our budtenders to show you a sample or let you smell it, and we swear that you’ll understand the hype (unlike with those snobby fish eggs), because We’re Your Best Buds!

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